Post by mdsaikwat03 on Feb 15, 2024 1:12:35 GMT -5
At Electronic Arts, EA Sports’ parent company, marketing channels and operations got divided up by audience, Chitwood said. The sporty games team — which promoted the virtual golf game PGA Tour, among other titles — had different resources and tech stack for promotions than the fantasy games team, which worked on Dungeons and Dragons-style RPGs. 2. Internal and external regulations slow execution. Companies with large international audiences need to consider compliance with international regulations and standards, like the EU’s GDPR consumer data protection law, or Norway’s law that retouched photos need to be clearly labeled.
“There tends to be a lot more legal input,” said Soul Spirits co-founder Iceland Phone Number List Stuart Shaul. “You have to think a lot more about what layers of approval you need to go through.” “There tends to be a lot more legal input. You have to think a lot more about what layers of approval you need to go through.” Enterprises also have more complex internal approvals processes. At large enterprises like Adobe, IBM or Xerox, “it could take you six months to a year to get a big project out the door,” Chitwood said — compared to a month or less at a startup. At Adobe, retention campaigns need to get through multiple levels of approvals.
Chitwood said the vast majority of Adobe’s revenue comes from existing customers, so it’s very important that Adobe get that marketing right. “Every marketing plan I had to do not only had to go to my boss and the chief marketing officer … [but] then I had to go and present it to the CEO,” Chitwood said. “The more layers you add on, the more scrutiny you invite and the longer it takes to execute.” 3. Enterprise marketing needs to benefit a family of brands. Enterprise marketing teams often work with multiple brands under one parent company, . “You can get halo effects from the other brands, or you can get the reverse.” “You can get halo effects from the other brands, or you can get the reverse.”
“There tends to be a lot more legal input,” said Soul Spirits co-founder Iceland Phone Number List Stuart Shaul. “You have to think a lot more about what layers of approval you need to go through.” “There tends to be a lot more legal input. You have to think a lot more about what layers of approval you need to go through.” Enterprises also have more complex internal approvals processes. At large enterprises like Adobe, IBM or Xerox, “it could take you six months to a year to get a big project out the door,” Chitwood said — compared to a month or less at a startup. At Adobe, retention campaigns need to get through multiple levels of approvals.
Chitwood said the vast majority of Adobe’s revenue comes from existing customers, so it’s very important that Adobe get that marketing right. “Every marketing plan I had to do not only had to go to my boss and the chief marketing officer … [but] then I had to go and present it to the CEO,” Chitwood said. “The more layers you add on, the more scrutiny you invite and the longer it takes to execute.” 3. Enterprise marketing needs to benefit a family of brands. Enterprise marketing teams often work with multiple brands under one parent company, . “You can get halo effects from the other brands, or you can get the reverse.” “You can get halo effects from the other brands, or you can get the reverse.”